Lenskart case study slideshare

Providing the best experience (cont.) The products at Lenskart go through stringent quality checks to ensure that there are no defects. The lenses & frames are brought together by the dexterous fitting team. After the eyewear are thoroughly checked & fitted, they are packed carefully & then shipped.

The main objective of Lenskart is to providing high-quality eyewear to millions of Indians at affordable prices, giving free eye check ups at home and by extending our services to the remote corners of India. To change people’s mindset and get them to accept online store as an alternative way of purchasing.

Lenskart: A Case Study THE CHALLENGE The offline stores, the desktop website and the mobile applications that Lenskart transacted with customers over were doing very well. But the mobile website was converting the least number of visitors into customers as compared with their other platforms.

Lenkart is providing 5000 styles of eyewear to choose from and gives free home delivery with 14 days replacement guarantee. From sunglasses to reading glasses to contact lenses, Lenskart makes everything in eyewear categories. Now with chain of offline stores, Lenkart has acquired both online and offline market of eye wears.